3 Tips On Marketing Your Business In The Facebook Era
The modern era has provided many new mediums for marketing our businesses. Aside from the traditional mediums of television, newspapers and magazines, we can now use a whole new array of mechanisms to spread our message including online advertising, blogs, Twitter streams, Facebook pages, and more.
10 Steps From Idea To Business
Some of the most important things in life don’t come with instruction manuals. This start-up guide, inspired by the lean approach often favored by today’s tech entrepreneurs, includes principles that apply to any industry.
July Success Story - Building From the Ground Up
Judy Meyers, owner of DesignEclectic, held a passion for design since she was a young child. With the help of the Kutztown SBDC, Judy was able to get her interior design company, based in Berks County, off the ground quicker than she ever thought possible.
Do Your Research
Why bother with market research? Anyone who's ever worked through a business plan knows the answer to this one. Market research needs to be an integral, ongoing part of your business' development in order to see success.
Thursday, April 3, 2014
Wednesday, March 26, 2014
Social media and their role with natural disasters
Monday, March 24, 2014
Do You Know What to do in a Crisis?
Monday, March 10, 2014
- What products or services you won’t be able to provide at the usual times
- What alternate accommodations they can make
- Any compensation you plan to make
- What is the desired outcome of the communication? This is your objective.
- What will be communicated?
- Who will initiate the communication?
- How and/or where is the communication going to happen?
- When will the communication take place?
- Was the communication objective met?
- How can we do better?
- Phone — Many businesses set up and have a prepared automated system with recorded updates to reduce the number of calls you or your employees will take. It may be beneficial to set up a special number for disasters only.
- Website — Post relevant and timely updates about your disaster-recovery progress.
- Email — For a sample email and what to include click here.
- Social Media — Utilize sites such as Facebook and Twitter to provide status updates about the emergency. Turning to social media may be the best outlet to use. In many cases, especially in form of natural disasters, this may be the only means your audience has to receive updates.
Thursday, March 6, 2014
Thursday, February 27, 2014
- Side note: The demographic of who your customers are, determines which online base you should be using. The most popular social media sites that can help get you started in the right direction are:
- Putting your business on LinkedIn
- Getting a Yelp presence started
- Angie's List (this site is specifically for publishing customer reviews)
- WordPress (this is a blog site that allows you to get started on creating a website for your company)
Monday, February 24, 2014
- Tip: Now more than ever, customers want to know that their voices are being heard. Respond to them by utilizing social media channels and responding to their comments and concerns.
- Tip: For more information on SEOs, click here
business and you will be sure to see happier customers.