The modern era has provided many new mediums for marketing our businesses. Aside from the traditional mediums of television, newspapers and magazines, we can now use a whole new array of mechanisms to spread our message including online advertising, blogs, Twitter streams, Facebook pages, and more.
Some of the most important things in life don’t come with instruction manuals. This start-up guide, inspired by the lean approach often favored by today’s tech entrepreneurs, includes principles that apply to any industry.
Judy Meyers, owner of DesignEclectic, held a passion for design since she was a young child. With the help of the Kutztown SBDC, Judy was able to get her interior design company, based in Berks County, off the ground quicker than she ever thought possible.
Why bother with market research? Anyone who's ever worked through a business plan knows the answer to this one. Market research needs to be an integral, ongoing part of your business' development in order to see success.