3 Tips On Marketing Your Business In The Facebook Era
The modern era has provided many new mediums for marketing our businesses. Aside from the traditional mediums of television, newspapers and magazines, we can now use a whole new array of mechanisms to spread our message including online advertising, blogs, Twitter streams, Facebook pages, and more.
10 Steps From Idea To Business
Some of the most important things in life don’t come with instruction manuals. This start-up guide, inspired by the lean approach often favored by today’s tech entrepreneurs, includes principles that apply to any industry.
July Success Story - Building From the Ground Up
Judy Meyers, owner of DesignEclectic, held a passion for design since she was a young child. With the help of the Kutztown SBDC, Judy was able to get her interior design company, based in Berks County, off the ground quicker than she ever thought possible.
Do Your Research
Why bother with market research? Anyone who's ever worked through a business plan knows the answer to this one. Market research needs to be an integral, ongoing part of your business' development in order to see success.
Thursday, March 6, 2014
Thursday, February 27, 2014
- Side note: The demographic of who your customers are, determines which online base you should be using. The most popular social media sites that can help get you started in the right direction are:
- Putting your business on LinkedIn
- Getting a Yelp presence started
- Angie's List (this site is specifically for publishing customer reviews)
- WordPress (this is a blog site that allows you to get started on creating a website for your company)
Monday, February 24, 2014
- Tip: Now more than ever, customers want to know that their voices are being heard. Respond to them by utilizing social media channels and responding to their comments and concerns.
- Tip: For more information on SEOs, click here
business and you will be sure to see happier customers.
Thursday, February 20, 2014
- Don’t just listen; understand first.
- Consider the context of online updates and conversations 74- Are consumers directly reaching out to your company or just talking with friends? It’s their context, not yours, that matters. Your response should fulfill their expectations.
- Consumers have shown they’re willing to give up some level of privacy in exchange for better service and incredible value. Engage with the intention of delivering mutual value.
- Demonstrate how listening builds relationships, rather than 'intruding’ on consumers’ conversations. As previously mentioned, customers want to have a relationship with your brand. However with that, you must remember that people are still sensitive about their privacy.
- Establish measurable marketing goals
- Set your budget
- Know your audience’s needs.
- Pick the channel.
- Research different ad types (how they work, how to leverage them and how your audience will then perceive them).
- Check out your competition and what tactics they are using. What is working for them and what is not.
- Optimize your landing pages.
- Experiment and create ad copy (2or 3 versions).
- Test and measure. Evaluation is key to success with any business.
- Use email subject line testing to optimize Facebook ad headlines and vice versa.
- Incorporate your most popular email content into status updates and vice versa.
- Test image effectiveness via email and incorporate into status updates and vice versa.
- Just like sponsored stories, incorporate your fans’ enthusiasm for your brand into your email content.
- Tease upcoming emails via a Facebook status update.
- Start with a strategy. Know what you want to accomplish from social media and choose your social networks wisely.
- Create a workflow process. Schedule some time each day for routine social media activities (listening and monitoring, posting updates, networking, and so on.)
- Develop quality content. You’ll need to create original content on a regular basis (e.g. blog posts, images, videos, graphics, etc.) Even with a small budget, you can get other people to create high-quality content for you by using a service like Fiverr.
- Get the word out. Encourage friends and co-workers to engage with the company on these social media channels. It’s also a good idea to join an online community where you can tactfully get the word out to others (without spamming them). The more value you add to their conversations, the more receptive they will be to discovering and engaging with your online brand.
- Start by defining clear, measurable social media goals such as brand awareness (Facebook likes), lead generation (email opt-ins or content downloads) or customer retention (compare cost of retaining a social media customer vs. a non-social media customer). Then develop a content strategy to achieve those goals (remember that content drives social). Focus on one or two social channels where your target audience hangs out and gradually scale as your audience and your resources grow.
Monday, January 27, 2014
- Not starting on time- Almost 40 percent of meetings don't start on time. Not respecting the announced starting time frustrates those who are punctual. One common reason why meetings don't start on time is because a lot of people spend the first few minutes grabbing a refreshment or socializing. This is important but not if it means starting the meeting late.
- Skimping on refreshments- Researchers at Yale University studied the effect of holding a warm cup of coffee in one's hand. Physical warmth can make us not only see others as warmer people, but also causes us to be more generous, friendlier and trusting. *You may increase the level of camaraderie when coffee and snacks are offered before the meeting.
- Not articulating the three most important items- Three key items one must articulate at the beginning of a meeting are stating the purpose or objective of the meeting, the benefits of attending and the desired outcomes.
- Neglecting to define what kind of meeting it is- Keep in mind, there are multiple types of meetings such as: decision-making, brainstorming, problem-solving, planning sessions etc. It's important to define what kind of meeting it is, which set the right expectations of everyone present and ensures the right participation.
Wednesday, January 22, 2014
- Listen, Then Talk- When Kerpen was in Vegas, the check-in line at the Aria hotel where he was staying took forever. So, he did what he does best, posted a tweet to twitter saying: Waiting in line for 45 minutes at the Aria. Not worth it. #fail. Now, keep in mind he didn't hear anything back from Aria. But, a local hotel, Rio, down the road tweeted back at him in two minutes apologizing for the bad experience he had. Kerpen didn't switch hotels on that trip but more than likely, the next time he's in Vegas, he will be staying at the Rio.
- Respond (to Everyone!)- An outstanding 60 percent of brands do not answer customers or prospects on social media websites. By responding to your consumers, you have a huge competitive advantage. If a consumer complains, you have the chance to respond publicly that you're working to solve the problem.
- Tell, Don't Sell- According to Kerpen, social media is most powerful when used to tell personal stories and not sell products. A prime example of this is how both Kerpen and his then fiance couldn't afford a fancy wedding, so they raised over $100,000 from sponsors. This story has helped propel Likeable into a $7 million business.
- Just Be You- According to an Oprah Winfrey quote, "I had no idea that being your authentic self could make me as rich as I've become. If I had I'd have done it a lot earlier." Kerpen then begins to explain how when he is authentic and himself, customers want to do business with him.
- Advertise (Better)- You can use all the information that Facebook has and target your market based on that. Rather than trying to reach 1,000 of the wrong people, try focusing on improving your advertising and reaching 100 of the right people. Another advantage of advertising is word-of-mouth endorsements.
Monday, January 20, 2014