Let me introduce Arruda’s 3 ideas as follows:
1. Increased Visibility for your Brand
Arruda believes that every employee is a brand ambassador because “when your employee’s ‘like’ and ‘share’ status updates, they make them visible to their contacts.” This will get your company’s page more views, which means even more followers. A study done by BrightEdge found \ “companies that have a greater portion of their employees on LinkedIn have more followers on their company pages.” Employees that comment on your communication increases the visibility to others which could very well help you get more views, followers, and consumers. Having your employees use LinkedIn gives your company more Google value because there are more places to find out about the company online. Having employees used LinkedIn is a great way to help attract your target audience.
2. Consistent Brand Ambassadors
People will look at your employee’s LinkedIn pages believes Arruda. If you help your staff build captivating profiles it will not only help them, but it will help your company. As mentioned above, it makes your employees brand ambassadors. It highlights the specific skills and talents of your employees and this will positively promote your business. The more your employees use social media to participate in your brand community, the more they become a part of your company’s distinctiveness. This is a great way to connect and build trust with clients because it humanizes your company. Have ALL of your employees use LinkedIn, not just your sales people.
3. Improved Morale
If your employees cannot access LinkedIn on your company’s network, it shows that you do not trust them. Arruda believes your employees will be more dedicated to the company if you show trust; they will be less likely to want to leave. By using LinkedIn your employees can learn and keep up-to-date with one another and other departments not only teaching them new skills, but also creating a company bond. Endorsements may help your company out tremendously because it will be viewed by an even bigger audience on the other person’s LinkedIn account. Praising an employee on LinkedIn makes them and your company look great. This will also give your employees even more confidence leading to an even better work performance.